"WELCOME TO MY HUMBLE WORKSHOP ™ "

N.A Timekeeping boutique, 67 rue de Saussure, Paris

Watchmaking,
reimagined — MADE IN FRANCE.

NEW WORKSHOP — 67 rue de Saussure · Paris 17th arrondissement (75017)

Get directions
Workshop open to visitors
Assembled in Paris
3-year warranty
MoonSwatch customization with stainless steel case
Our signature service

"From plastic
to metal."

Give your MoonSwatch a new dimension. Replace its plastic case with our stainless steel case while preserving its original identity.

Visit our Paris boutique or use our fully remote service with a prepaid shipping label. Sending us your MoonSwatch for customization has never been easier!

316 & 904L stainless steel case Premium V1 & V2 versions Sapphire crystal & screw-down crown 100 m water resistance
Explore customization

A few creations from our workshop

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The N.A Timekeeping universe — photo 20
Watchmaker working in the N.A Timekeeping workshop
A must-read

An eye for every detail

Often imitated, never matched. From selecting components to final assembly, every timepiece is prepared in our Paris workshop to meet our exacting specifications. Discover our approach to watchmaking and what sets us apart.

Noah Assouline — Watchmaker and founder of N.A TIMEKEEPING

Discover our craftsmanship
Watchmaker for a day

A private watchmaking experience

Discover the art of watchmaking in a private half-day experience and take part in assembling your own watch, guided by a professional watchmaker.

Discover the experience
Introductory watchmaking experience in our workshop

Your feedback, our pride

Trusted by our customers

★★★★★Over 150 five-star Google reviews
Jonathan Gomes zyateGoogle
★★★★★
1 month ago · 5/5
I came to this workshop to have my MoonSwatch customised. The work on the watch is excellent, and the team is attentive and professional. This is exactly the kind of watchmaking workshop we love. I will definitely come back for another project or purchase. Many thanks to Noah. I highly recommend this workshop. 👍🏽
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Claude ABBOUGoogle
★★★★★
1 month ago · 5/5
Thank you, Noah, for your professionalism, kindness, the way you treat your customers, myself included, and your exceptional after-sales service. Once you come to your workshop, you never want to go anywhere else. I found you by chance while looking for a real watchmaker. What a lucky coincidence!! CCA
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Théo RICHARDGoogle
★★★★★
2 months ago · 5/5
My first watch purchased from N.A TIMEKEEPING. A very good experience, very reasonable lead times and careful packaging with a lovely box. Highly recommended.
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Vincent DRUESNEGoogle
★★★★★
2 months ago · 5/5
Thanks to Noah for this absolute stunner! Delivered in less than three days, a bespoke watch of outstanding quality. You can order with complete confidence!
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Emmanuel LenysGoogle
★★★★★
2 months ago · 5/5
Exceptional, professional work. Everything was flawless from placing the order to receiving it. I will place another order with complete confidence.
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Olivier PateGoogle
★★★★★
2 months ago · 5/5
Great phone contact, delivered on time. The watch is truly beautiful, and I will probably buy another one. Thank you again for your professionalism.
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Jim DrouetGoogle
★★★★★
3 months ago · 5/5
Noah's kindness is matched only by his professionalism, speed, availability and willingness to listen. The service is absolutely perfect and the result is outstanding!!! Thank you very much, Noah.
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Alan QuiabaGoogle
★★★★★
3 months ago · 5/5
You can trust them completely. Their work is beautiful and the finishes are flawless. I am more than satisfied with how my watch turned out; I never expected it to look this good 😍😍💪🏻 Noah is fantastic.
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Nino PoloniGoogle
★★★★★
3 months ago · 5/5
I wanted a unique watch, something a little different from what you usually find in stores. After watching a few of Noah's videos on social media, I took the plunge. My first impression of the boutique said it all: a small workshop that radiates professionalism, with one beautiful watch after another. Talking to Noah quickly put all my doubts to rest. He is genuinely passionate! We designed the watch I had imagined together, and his valuable advice helped me refine my choices. Because of the colours I chose, especially for the strap, some parts had to be ordered, yet my watch was ready in just 15 days. The result is stunning, the watch feels high quality and the packaging has a luxury feel. A thousand thanks! This is my first order and certainly not my last. See you soon.
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Guillaume LGoogle
★★★★★
4 months ago · 5/5
A very good experience with this watchmaking workshop. Communication with Noah was very smooth. Thank you for your professionalism — highly recommended.
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Pierre de GouvilleGoogle
★★★★★
4 months ago · 5/5
I had my MoonSwatch customised by the N.A Timekeeping workshop and I am completely satisfied (quality materials, screw-down crown, sapphire crystal, etc.). Highly recommended!
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Rambaud ThomasGoogle
★★★★★
4 months ago · 5/5
Hello, I am delighted with my purchase. Noah is very approachable and understands exactly what you are looking for. The customisation is beautiful and the workmanship excellent. I will probably buy another watch for my wife. Highly recommended. 👍
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Joesun 64Google
★★★★★
4 months ago · 5/5
A watch customisation workshop and boutique that can bring your timepiece ideas to life. The owner and his colleague will welcome you with professionalism and kindness, accommodating most of your wishes.
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ColinGoogle
★★★★★
5 months ago · 5/5
Stumbled across the shop when I did a google search of nearby watch stores as I knew I wanted to get a watch while visiting Paris. Noah and the other technician were so pleasant to deal with no pressure at all as I looked and looked at all the models. Was happy to put a different bracelet on a watch I was considering and answered all my questions. Extremely knowledgeable. When I finally picked my watch he was a perfectionist in making sure the clasp was perfectly positioned (I was fine with it being slightly off but not Noah). I do not speak French but my wife who is fluent noticed how helpful he was when someone phoned the shop with a question.
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Corentin LemaireGoogle
★★★★★
6 months ago · 5/5
I am posting this review after wearing my 36 mm Explorer for several months. I am very satisfied with the watch and Noah's work. I am very particular about accuracy, and the movement performs well, gaining only a few seconds a day. The watch is beautifully made, and the micro-adjustment clasp is a real advantage. I also had occasion to use the after-sales service for a small adjustment. Communication with Noah was incredibly smooth, and shipping the watch back and forth was trouble-free. Being able to speak directly to the watchmaker who designs and builds your watch is a major plus! In my opinion, the value for money is unbeatable. I am a demanding buyer and will undoubtedly come back to Noah for another timepiece. Thank you, Noah, and keep up the great work.
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Loic WojtowiczGoogle
★★★★★
6 months ago · 5/5
I am still amazed at how incredible this watch is! The quality is simply impressive, with care given to every detail… It is genuinely top-level work. Honestly, it is so beautiful I almost hesitate to wear it for fear of damaging it. It looks like a collector's piece. I am completely won over — love at first sight ❤️ Thank you to the team at Atelier N.A Timekeeping.
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Mickael TissierGoogle
★★★★★
8 months ago · 5/5
For my very first timepiece, I had the pleasure of entrusting my project to Noah. He listened carefully, showed great professionalism and genuine passion, and guided me expertly at every stage. A huge thank-you for this unique model, which fully met my expectations. I look forward to doing it again with a future order.
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jean-alain le borgneGoogle
★★★★★
8 months ago · 5/5
I have always loved watches and was very glad I entrusted my project to Noah Assouline. Quite frankly, this is the best workshop I know for creating a watch that meets your expectations. I wanted a Bettarini (Panerai) style case in a more discreet 40 mm size. I received it today and it is BEAUTIFUL 🤩
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B. MilouxGoogle
★★★★★
9 months ago · 5/5
I collected my watch today and had it engraved on site. Noah Assouline is fantastic. You can tell how passionate he is. Thank you for his advice — I am very happy with my “orange” purchase. Bruno des Mouettes.
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Matthieu PichardGoogle
★★★★★
10 months ago · 5/5
I bought a Seiko Batman in December, ordered it online and picked it up in the boutique. Noah was extremely responsive to messages, offered excellent advice and was very professional. He is also very friendly, and I had the pleasure of meeting him at his shop. I am really pleased with my watch, its quality and the whole experience. I wholeheartedly recommend him and will definitely do it again. There is also an absolutely stunning tourbillon watch in the boutique!
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