Precision is
never an accident.
Behind every timepiece lie carefully chosen techniques, decisions and an unwavering commitment to quality. Discover how we design, assemble and test the watches brought to life in our Paris workshop.
Our workshop
Located at 67 rue de Saussure in Paris's 17th arrondissement, our workshop and boutique are much more than a place to buy watches.
This is where we bring our creations to life, carry out assembly, regulation and testing, and share our passion with everyone who comes through our door.
Imagine a sweet shop for grown-ups, but with watches instead of sweets! No inaccessible display cases or pieces you can only admire from afar: our watches are within reach, displayed openly for you to pick up, try on, examine from every angle and enjoy.
At the heart of it all is our watchmaking workshop, completely open to the boutique. Nothing happens behind closed doors: you can watch our watchmakers at work, discover their meticulous techniques and witness our creations taking shape just a few steps away.
Because, for us, watchmaking is first and foremost a passion to touch, observe, explore and share.
Discover our workshop
Uncompromising selection
A timepiece's quality begins long before assembly. At N.A Timekeeping, we have understood that for years!
Cases, dials, hands, straps and movements: every component receives special attention. Finishes, materials, compatibility, reliability… Nothing is left to chance, because we believe a beautiful watch is built through attention to detail.
But our approach goes well beyond simply choosing components.
For most of our creations, we commission our own components from specialist manufacturers according to specifications we establish ourselves. Dimensions, tolerances, finishes, treatments and material choices: we are involved from the design stage to obtain parts that meet our standards.
No dropshipping, empty promises or misleading marketing talk! Behind our watches is a real Paris workshop, dedicated watchmakers, deliberate technical choices and, above all, a passion we have nurtured for more than ten years. Our customers share that passion, inspiring us to aim higher every day.
This commitment also extends to the heart of our watches: their movements.
We pay particular attention to their authenticity and origin. Take the NH-family calibres we use: we favour movements of Japanese origin over Chinese or Malaysian alternatives whose provenance or specifications do not meet our criteria.
This choice sometimes costs us more, but we stand by it. Why? Because a quality movement is the essential foundation for rigorous timekeeping regulation, lasting reliability and, above all, a watch you will enjoy wearing for years.
Our philosophy is simple: we would rather invest more in what goes into your watch than in grand advertising claims.
Assembly and regulation
Every watch is assembled by hand in our Paris workshop, with particular care given to cleanliness, positioning and the fit of every component. Nothing is left to chance.
But our standards start well before assembly. Each mechanical movement is first checked and calibrated to assess its timekeeping performance.
Once the watch is fully assembled, its movement is checked again on a timing machine, in different positions, then carefully adjusted to achieve the best possible accuracy.
Our attention to precision is not merely a marketing claim: it is our signature.
And it is no coincidence that our workshop is called N.A TIMEKEEPING. For us, a watch must above all fulfil its most important purpose: measuring time as accurately as possible.
Timekeeping results and targets depend on the movement and specific model.
Customisation
At N.A Timekeeping, customisation is our speciality!
We believe a watch can be much more than an instrument that tells the time. It can reflect your personality, aspirations and story. A unique creation, made for you!
Dial, hands, case, bezel, strap, crown or caseback: almost every element can be tailored, modified or combined to create a watch unlike any other.
With our laser-engraving equipment, we can also add the finishing touch that makes all the difference: initials, a meaningful date, a personal message or an illustration… The possibilities are extensive!
Our true speciality, however, is personalised dial printing.
You choose the dial base, then we apply your chosen logo, lettering or design. At 12 o'clock, 6 o'clock or across the whole dial: you are free to imagine a composition that reflects you.
A personal logo, a name, a special inscription or a design created entirely for the occasion… The choice is yours!
This service comes at an additional cost, but takes customisation a step further: a truly one-of-a-kind watch, designed by you and created for you.
100% unique. 100% yours.
We develop every project with you, taking into account your preferences, technical possibilities and selected components. The price naturally varies according to the parts chosen and the level of customisation.
Our role? Simply to bring your ideas to life.
Create a bespoke watch
Testing and water resistance
Before leaving our workshop, every creation passes through our watchmakers' hands for a final series of checks: movement operation, hand alignment, finish quality and component assembly… Every detail matters, and nothing is left to chance.
And our standards do not stop there!
Water resistance is essential to a watch's reliability. That is why we subject our creations to a series of tests with professional equipment: vacuum, pressure and, where necessary, wet testing.
From 30 to 300 metres, depending on the model, our watches undergo testing suited to their stated water-resistance rating.
This care begins long before a watch reaches our testing machines. Every gasket is inspected, checked and carefully lubricated, from the caseback seal to the crown-tube gasket and the other sealing components.
Meticulous work that may go unseen, but is absolutely essential to the reliability of our creations.
A fine watch must, of course, be able to tell the time… But it must also withstand the test of time. And water!
That philosophy guides every check we perform: delivering a watch whose performance we have tested, rather than merely promising quality.
Warranty and support
Our commitment does not end when your watch is delivered. Quite the opposite!
At N.A Timekeeping, we want to support you long after your purchase. That is why eligible creations come with a three-year workshop warranty, subject to our warranty terms.
And because transparency is central to our philosophy, each watch comes with its documents and technical test records: warranty card, water-resistance test report and timing report , according to the specifications and services applicable to your model.
These documents reflect the work completed in our workshop and the attention given to each timepiece before it reaches its owner.
But what truly sets us apart is what happens after those three years.
A warranty has an end date. Our commitment to your watch does not!
Even after your warranty expires, your timepiece continues to receive dedicated support from our workshop. Maintenance, servicing, repairs or a simple adjustment: we remain available to help it last as long as possible.
And because we know the watches we assemble inside out, we can generally offer particularly accessible service and repair prices , often well below those charged for watches from major watchmaking houses.
There is no need to replace your watch at the first sign of trouble or spend a fortune to give it a new lease of life!
Our goal is simple: the watch you choose today should accompany you for many years to come.
Because a beautiful watch is not made to sit in a box. It is made to be worn, lived with and passed on.
And we will always be happy to welcome it back to our workbench!
View our warranties
Transparency and traceability
At N.A Timekeeping, we believe trust begins with transparency.
Knowing where your watch's components come from, understanding how it was assembled and knowing who worked on it: these are essential things to us.
There is a real difference between a bespoke watch assembled in an independent workshop, a product merely resold through a dropshipping website and a watch made by an industrial manufacturer.
What makes us different? Behind every watch is a watchmaker. A real one. And you can even meet them!
Every creation comes to life in our Paris workshop, in the hands of our watchmakers. From checking and regulating the movement to fitting the dial and hands and completing the final casing-up, each step is performed carefully on site.
And above all, your watch is entrusted to a watchmaker who personally oversees its assembly from beginning to end. They know the components they are handling, make the necessary adjustments and carry out technical checks before delivery.
No mysterious watch shipped from the other side of the world without anyone knowing who actually assembled it!
And we do not hide our craftsmanship behind closed doors.
Our workshop is at the heart of our boutique, at 67 rue de Saussure in Paris's 17th arrondissement. It is open to the public, so you can meet our watchmakers, speak with them and watch them at work.
You can discover the gestures, tools and steps that bring your watch to life. We believe watchmaking becomes even more fascinating when you can see behind the scenes.
Our business is based on genuine watchmaking craftsmanship, not simply reselling pre-assembled watches.
Our aim is not to tell you a good story to sell you a watch. It is to let you discover, understand and appreciate the work that really goes into it.
At N.A Timekeeping, we have nothing to hide. And so much to show you!
Talk to our workshopDiscover our creations
Timepieces carefully conceived, meticulously assembled and made to accompany every moment.
Explore our collectionsTHE DIVER
Relax - N.A Classic Diver Ceramic BLACK no date
